FAQ
Taste & use
Does it taste like fish or seaweed?
Only a little, and in the good way: a savoury depth, closer to umami than to the seashore. Most people who "don't like seaweed" are surprised. The pesto tastes full-bodied and green, the hummus creamy, the curries like proper curries.
Can I eat it straight from the can?
Yes — all four. They're fully cooked and ready to eat. Heating the curries makes them shine as dinner, but nothing needs it.
How much is one can?
120 g. As pasta sauce or curry: a generous meal for two. As a spread: most of a week of good lunches.
Contents & allergens
Are the products vegan?
Three are: the pesto, the hummus and the green purée. The Red Seaweed Purée contains fish sauce and is not vegan. It's labelled on the can, on the product page and in the Taster Pack description.
What about iodine?
Kelp is naturally rich in iodine — it's part of what makes sea vegetables sea vegetables. Enjoy our products as part of a normal, varied diet. Full nutrition details are on every product page and can.
What exactly is in them?
Short, real ingredient lists — on every product page, in full, before you buy. No surprises.
Shelf life & storage
How long do they keep?
Unopened: 3–5 years at room temperature. Opened: refrigerate and use within 3–4 days.
Why cans?
Because they work. Canning is a two-century-old way of keeping cooked food real without refrigeration or preservatives — and lately, the best thing in the pantry once again.
Ordering & shipping
Where do you ship?
Norway, for now. Free shipping on orders over 349 kr; below that, standard shipping is 79 kr (2–5 working days). We're starting at home.
I'm outside Norway — can I buy?
Not from the webshop yet. If you're a retailer, importer or restaurant: write to us via For Restaurants & Foodservice. If you're a future customer: leave your e-mail and you'll be first to know.
Why do you need my phone number?
We ask for your phone number so Posten/Bring can send you delivery and tracking SMS. We don’t use it for marketing.
For businesses
Samples, pricing, documentation?
See For Restaurants & Foodservice — datasheets are public, samples on request, wholesale pricing on approved application.
Who makes this?
Who is behind Seaweed Society?
PurSea, a Norwegian ocean-farming company from Rødøy on the Helgeland coast. PurSea grows the kelp in its own sea, and the products are cooked and canned in Lofoten. One value chain, one owner.
Why does the can say “Nordic Blu Seaweed”?
That’s the label our cans carry today, so rest assured — you’ve received the right product. A quick guide to the names: Seaweed Society is the shop you buy from, PurSea is the company that grows and makes it, and Nordic Blu Seaweed is the brand our cans are sold under. Same kelp, same sea, same makers — one value chain from idea to lid.
Weren't you called Norwegian Seaweed Co.?
Briefly, yes. The shop launched under that name and became Seaweed Society in July 2026. Same company (PurSea), same kelp, same cans — only the shop's name and web address changed. Old links redirect here automatically.